7845 Harwood Avenue  |   Wauwatosa, WI 53213  |  Phone 414.443.0850  |   Fax 414.443.0875

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Kohler Plumbing

New KOHLER Product Brings Showering into the Digital Age; Makes a Splash with Key National Media at Exclusive NYC Launch Event

Prior to its official debut at the Kitchen & Bath Industry Show, KOHLER Plumbing soaked up a cascade of media interest for its newest performance showering product. The DTV, a digital valve that controls and customizes the showering experience, was previewed at an exclusive media reception at NYC hotspot Sapa amid mobile shower demo units and eye-catching audio-visual accompaniments.

A combination of e-vites and extensive phone follow-up drew more than 80 national media contacts to see the hot new product in action and – in keeping with the digital theme – editors received their press materials loaded onto a KOHLER-branded iPod Nano. Attendees included key editorial contacts from an impressive cross-section of outlets, from Good Housekeeping and Family Circle to Wired and The Wall Street Journal.