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Umi Shoes

Buzz Monkeys Helps Umi Shoes Put its Best Foot Forward; Children’s Shoe Company Shines on Holiday Trip to New York City

Buzz Monkeys facilitated the donation of more than 4,000 pairs of Umi Shoes to the Today Show Annual Holiday Toy Drive, providing warmth and comfort to lots of little feet and giving style-conscious moms across the country a glimpse at Umi’s funky and functional children’s shoes. To maximize travel and staff time during the NYC visit, Buzz Monkeys coordinated a coinciding editorial tour by pitching Umi’s style and sensibility to key children’s and fashion editors and sharing the entrepreneurial adventures of Umi’s founder with high-profile national business editors.

Meeting with publications such as InStyle, Fortune, Small Business, and Child helped raise Milwaukee-based Umi’s profile on the national playing field and resulted in product placements in several prominent publications. In addition, a local Umi coupon promotion on the day of the Today Show appearance generated excitement from consumers and solidified relationships with key local retailers.