7845 Harwood Avenue  |   Wauwatosa, WI 53213  |  Phone 414.443.0850  |   Fax 414.443.0875

portfolio

Planning Design Build

Buzz Monkeys helps local design & construction firm share sustainability story

Well before the current flurry of businesses “going green,” Planning Design Build (now known as Iconica) made a firm commitment to sustainability in its own office as well as in projects the company completed for clients. In an effort to highlight its ahead-of-the-curve practices – maximizing the use of natural daylight; printing on a draft setting and using both sides of each sheet of paper; stocking the break room with reusable rather than disposable dishes and utensils; and installing water-efficient fixtures in all bathrooms – Buzz Monkeys created an earth-friendly press kit to share Planning Design Build’s message. The box and other packaging were made of 100% post-consumer recycled cardboard. In addition to just a few sheets of press materials, each press contact received a reusable hard plastic water bottle to discourage the use of disposables.