7845 Harwood Avenue  |   Wauwatosa, WI 53213  |  Phone 414.443.0850  |   Fax 414.443.0875

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Gorman & Company

Wisconsin real estate development company aims to elevate profile nationally

As Gorman & Company looked to establish a stronger presence on the national scene, the organization turned to Buzz Monkeys to manage a multi-faceted effort focusing on media relations, awards, and speaking opportunities.

Sharing project challenges and successes garnered a flurry of media placements in the communities in which Gorman & Company built. Projects that could serve as a benchmark for other communities were pitched to the national media. For example, the Gund Brewery Lofts was designed as walk-to-work housing for nearby medical center employees. The rehab of this vacant brewery, and its many sustainable elements, was covered by dozens of national online media outlets including Yahoo! News and Forbes.com. Other key projects were featured in national outlets such as Developer and Multi-Housing News.

An aggressive awards program led to numerous honors: Gorman was named Developer of the Year by Wisconsin Builder; Milwaukee’s Park East Enterprise Lofts was recognized nationally as an Affordable Housing Finance Reader’s Choice; The Gund Brewery Lofts earned a Wisconsin Business Friend of the Environment award; and Gorman & Company has become a regular winner in such local programs as the Business Journal’s Real Estate Awards and the Milwaukee Awards for Neighborhood Development Innovation.

Finally, Buzz Monkeys secured a national speaking engagement for Gary Gorman, the firm’s president, with the American Planning Association, a group identified by Gorman & Company as a prime target audience.