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Susan G. Komen Race for the Cure

Social media campaign brings Komen success

In 2008, as part of its overall marketing and media relations efforts on behalf of the Susan G. Komen Milwaukee Race for the Cure, Buzz Monkeys introduced a social media campaign to help elevate the Race’s presence in the community for its 10th anniversary.

A Facebook group drew more than 200 members, and a blog written by a local breast cancer survivor was featured on OnMilwaukee.com. An email campaign targeted at registered participants helped streamline Race information and spread motivation and awareness about breast cancer.

Media coverage included live broadcasts on Race day by all four local TV stations, a front-page feature in the Milwaukee Journal Sentinel, and numerous other profiles and stories. The 2008 Race broke all records, drawing more than 12,000 participants and raising more than $1 million.