7845 Harwood Avenue  |   Wauwatosa, WI 53213  |  Phone 414.443.0850  |   Fax 414.443.0875

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Milwaukee Art Museum

PR helps launch new Milwaukee icon, debunking city’s “beer and brats only” image

On the verge of opening world-famous architect Santiago Calatrava’s first building in the U.S., the Milwaukee Art Museum tapped Buzz Monkeys to help spread the word. The team worked to secure regional and national coverage, helping put Milwaukee on the map as a travel destination and positioning the Milwaukee Art Museum as the city’s new cultural icon. A strong media relations program generated more than 20 million media impressions, and a grand opening event was attended by 4,000 people, including dozens of reporters from around the country. These newly developed media contacts allowed the Museum continued opportunity for coverage and attention in subsequent years, driving traffic to the Collection and traveling exhibitions.