7845 Harwood Avenue  |   Wauwatosa, WI 53213  |  Phone 414.443.0850  |   Fax 414.443.0875

portfolio

portfolio

Devicor Medical Products, Inc.

Showcasing Investment, Growth and Innovation Against a Gloomy Economic Backdrop

In November 2008, GTCR, a leading private equity firm focused on investing in growth companies in healthcare, technology and other industries, partnered with former healthcare executive Tom Daulton to form Devicor Medical Products, Inc. With Daulton on board as CEO, GTCR committed $250 million of equity capital to support Devicor’s growth strategy.

As he looked to build a market-leading medical device company in the highly attractive healthcare industry, Daulton turned to Buzz Monkeys to proactively mine for opportunities with the business, finance and healthcare media.

With the economy headed for a significant downturn, Buzz Monkeys recognized the opportunity to tell Devicor’s story against the backdrop of the bigger business news of the day. While many businesses were struggling, Devicor was ready to invest, and was able to showcase how they were uniquely positioned for growth and innovation.

After a successful exclusive feature was placed with The Business Journal Serving Greater Milwaukee – and syndicated nationally on its wire – a major media blitz announced that Devicor was looking to make its first major acquisition. The results included features in Crain’s Chicago Business, The Gray Sheet, Start Up, Healthcare Corporate Finance News, and more. In addition, coverage in key trade publications led to Daulton’s appearance on a speaking panel at the “IN3: Investment in Innovation” conference. Combined, these efforts have helped Daulton establish MAMMOTOME as a flexible, nimble, and innovative place to work, and have ensured that all global team members stay well connected.