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MAMMOTOME

Setting the Stage for a New Global Company

When Devicor Medical Products, Inc. purchased the breast care business from Ethicon Endo-Surgery (a Johnson & Johnson company) in July of 2010, CEO Tom Daulton was faced with transitioning about 300 global employees from a multi-billion dollar corporation to a smaller, privately-funded medical device company. At the same time, Devicor began hiring to fill more than 100 positions in the U.S. and around the globe to start growing the newly acquired company.

Buzz Monkeys' strategic communications planning was key in helping Daulton establish the tone and tenor for the newly established MAMMOTOME, and to build a baseline for employee communications that would help bridge the culture gap between existing and new employees.

Immediately upon taking ownership of MAMMOTOME, a global webcast welcomed all employees to the new company and gave a visual frame of reference for the new U.S. headquarters and the senior leadership team. Buzz Monkeys helped develop content and messaging for global webcasts several times throughout the company’s first year to convey critical updates on the growth, sales & marketing strategies, and new product development efforts.

In addition, Buzz Monkeys created an employee e-newsletter to keep all team members linked in to each other and to headquarters. A general news email inbox allows employees to share news and questions at any time. The newsletter served as an effective vehicle to rally "Team MAMMOTOME" members around relevant events, such as the Komen Race for the Cure.

Combined, these efforts have helped Daulton establish MAMMOTOME as a flexible, nimble, and innovative place to work, and have ensured that all global team members stay well connected.